Case study
Deep Range Campaign with Mentholatum
A versatile content series for Mentholatum's Deep Heat, Deep Relief, and Deep Freeze, positioning each product as a real-life pain-relief solution. Three films per product spanned sport, travel, and work-from-home scenarios, unified by CGI and branded motion graphics across every major platform.
Content Series
Objective
To increase brand awareness for Mentholatum's key products, Deep Heat, Deep Relief, and Deep Freeze, by producing versatile, relatable video content tailored for digital and social platforms. The goal was to position each product as an effective solution for real-life pain relief scenarios.
Challenges
- Multi-scenario execution: creating distinct, engaging storylines for each product across different lifestyle settings such as sports, remote work, and travel.
- Platform versatility: developing ad formats optimized for Instagram, Facebook, YouTube, and TikTok.
- Post-production demands: incorporating CGI elements and branded motion graphics across multiple versions for product consistency and recall.
Results
- Full-scale production: three unique ad films per product, each featuring different day-to-day use cases such as hiking, tennis, office routines, and working from home.
- Consistent visual identity: CGI and branded visuals unified the campaign while differentiating the benefits of each product.
- Wide reach: adapted for vertical, square, and horizontal formats and distributed across all major social platforms.
- Brand recall: lifestyle relatability and bold product visuals reinforced Mentholatum's positioning as a go-to brand for fast, targeted pain relief.
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