Terms and Conditions

In these Terms, unless context requires otherwise:

"Bukhash Brothers" means Bukhash Brothers LLC, a company registered under the laws of the Emirate of Dubai, United Arab Emirates, with its principal place of business at Alserkal Avenue, Warehouse 14, Al Quoz Industrial Area 1, Dubai. Bukhash Brothers operates the Websites and provides all related creative, digital, media, and e-commerce services.

"#ABtalks" is a media and e-commerce segment operated by Bukhash Brothers, producing and distributing editorial, audiovisual, and digital content and selling branded products via shop.abtalks.ae. #ABtalks is not a separate legal entity.

"Websites" means www.bukhashbrothers.com, www.abtalks.ae, shop.abtalks.ae, and any subdomain, microsite, or other digital property owned or controlled by Bukhash Brothers that links to these Terms.

"Services" means all creative, digital, branding, content production, influencer marketing, media, consultancy, and related offerings provided by Bukhash Brothers, including any e-commerce services made available through shop.abtalks.ae.

"Products" means physical or digital goods offered for sale through shop.abtalks.ae.

"User", "you", "your" means any natural person or legal entity accessing, browsing, registering on, purchasing from, or otherwise using the Websites or Services.

"Client" means any individual or organisation engaging Bukhash Brothers for paid Services under a written proposal, statement of work, or other agreement.

"Order" means a confirmed request by a User to purchase Products through shop.abtalks.ae.

"Content" means all materials made available through the Websites or Services, including text, designs, graphics, logos, photographs, videos, audio, podcasts, software, databases, layouts, interfaces, and code.

"Privacy Policy" means the Bukhash Brothers privacy statement at /privacy-policy.

"UAE Law" means the federal laws of the United Arab Emirates and the laws of the Emirate of Dubai, including executive regulations and ministerial decisions, as amended from time to time, including without limitation Federal Decree-Law No. 45 of 2021 (Personal Data Protection), Federal Decree-Law No. 34 of 2021 (Cybercrime), Federal Law No. 15 of 2020 (Consumer Protection), and Federal Law No. 5 of 1985 (Civil Transactions).

"Force Majeure Event" has the meaning given in §13.

By accessing or using the Websites, submitting an Order, or engaging Bukhash Brothers for Services, you confirm that you have read, understood, and agreed to these Terms.

We may amend these Terms from time to time. For non-material changes, the amended Terms take effect on publication. For material changes affecting your rights or obligations, we will provide at least thirty (30) days' notice through the Websites or by email where we hold your address. Your continued use after the effective date constitutes acceptance.

The Websites are available free of charge to any user with internet access. You are responsible for your equipment, connectivity, and access costs. We do not guarantee uninterrupted access and may suspend or restrict access for maintenance, updates, or operational reasons.

You agree not to: - use the Websites for unlawful, fraudulent, or harmful purposes; - introduce malware, viruses, or other harmful code; - attempt unauthorised access to any system, account, or data; - scrape, harvest, or systematically extract content without our prior written consent; - reverse engineer, disassemble, or decompile any part of the Websites; - impersonate any person or misrepresent your affiliation; - use the Websites in any way that could damage or impair their availability.

We may restrict, suspend, or terminate access for actual or suspected breach without prejudice to remedies available under UAE Law.

Certain features (newsletters, influencer engagement tools, client portals, the #ABtalks shop) may require registration. You agree to provide accurate, complete, and current information and to keep it updated.

You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Notify us immediately at legal@bukhashbrothers.ae if you suspect unauthorised use. We are not liable for losses caused by your failure to safeguard your credentials.

We may refuse, suspend, or terminate accounts that breach these Terms.

For details on how we handle your personal data, see the Privacy Policy.

5.1 Scope

We provide creative and digital services including social media strategy and management, influencer marketing, content production, branding, creative strategy, advertising campaigns, experiential marketing, digital consultancy, and related advisory services. The exact scope, deliverables, timelines, and fees for any engagement are set out in a written proposal, statement of work, or contract.

5.2 Client responsibilities

The Client must provide accurate, complete, and timely information, materials, brand assets, legal permissions, and approvals necessary for delivery. We are not liable for delays or outcomes caused by incomplete or inaccurate Client materials, late approvals, or instructions inconsistent with the agreed scope.

5.3 Client warranties and indemnity

The Client warrants that all materials and instructions it provides do not infringe third-party rights, comply with UAE Law and applicable advertising standards, and are not defamatory or misleading. The Client agrees to indemnify and hold Bukhash Brothers harmless from any third-party claim, loss, or expense (including reasonable legal fees) arising from breach of these warranties.

5.4 Influencer and creator engagements

We act as a facilitator and content manager for influencer and creator campaigns. We retain editorial discretion to ensure compliance with UAE Law, advertising standards (including UAE Media Council and National Media Council guidelines), and the terms of the relevant social platforms (Instagram, TikTok, YouTube, X, Facebook, LinkedIn, and others). Platform terms apply to all content distributed on those platforms in addition to these Terms.

The Client must provide timely approvals of briefs, drafts, and creator selections. Engagement and conversion metrics are not guaranteed. We may suspend or terminate a campaign where content or activity breaches applicable law, platform policy, or these Terms.

5.5 Intellectual property

All Content, deliverables, creative concepts, designs, and works produced by Bukhash Brothers remain our property until full payment is received. Upon full payment, agreed ownership rights transfer to the Client for the specific purpose set out in the engagement. Unless agreed otherwise in writing, Bukhash Brothers retains the right to display the work in its portfolio and marketing materials.

The Websites and their Content (software, text, graphics, video, logos, trade marks, domain names) are protected under intellectual property law and may not be reproduced, adapted, or exploited in whole or in part without our prior written consent. Nothing in these Terms grants any licence to our intellectual property except as expressly stated.

5.6 Third-party platforms and websites

The Websites may contain links to third-party websites and platforms. We are not responsible for their content, terms, or privacy practices. Access is at your own risk and subject to the third party's terms.

5.7 Fees, payment, and third-party costs

Service fees, media buying costs, influencer payments, production expenses, and other third-party costs are set out in the relevant proposal or contract. Fees are exclusive of VAT and applicable taxes unless stated otherwise. Late payment may result in suspension of Services and may accrue interest at the maximum rate permitted by UAE Law.

5.8 Confidentiality

Each party shall keep confidential all non-public information of the other party disclosed in connection with the Services, use it only for the purposes of the engagement, and protect it with at least the same degree of care it applies to its own confidential information. Confidentiality obligations survive termination, except where disclosure is required by law or by a competent authority.

5.9 Campaign execution and approvals

Campaigns are executed in line with approved briefs and plans. We are not liable for delays caused by Client inaction or for outcomes outside our reasonable control.

#ABtalks produces editorial and media content including interviews, podcasts, and digital videos. Such content is provided for informational and entertainment purposes only and does not constitute legal, financial, medical, or other professional advice.

No part of #ABtalks Content may be reproduced, adapted, or commercially exploited without our prior written consent. Limited sharing through native platform embedding or linking is permitted, provided attribution to #ABtalks is preserved and the use is consistent with fair use principles.

This Part 7 applies only to Orders placed through shop.abtalks.ae.

7.1 Products and pricing

Products are described and presented as accurately as reasonably possible. We do not guarantee that descriptions, images, specifications, pricing, or availability are error-free. All Products are subject to acceptance and availability at the time of Order.

If a Product cannot be supplied after Order placement, we will notify you, cancel the affected portion of the Order, and refund any amounts already paid for the unavailable Product. We may refuse or cancel Orders for reasons including pricing or product errors, suspected fraud, payment authorisation issues, or shipping restrictions.

In the event of a pricing error, we will inform you as soon as reasonably possible and are under no obligation to fulfil the Order at the incorrect price. If you have already paid, we will refund or re-credit you accordingly.

All prices are listed in UAE Dirhams (AED) and may include VAT where applicable. By confirming your purchase at checkout you agree to pay the total amount stated, including delivery charges.

7.2 Orders and payments

After you place an Order you will receive an acknowledgment email confirming receipt. The acknowledgment is not acceptance. Acceptance occurs when your Order is packed and dispatched, at which point we will send a dispatch confirmation. The sale contract is concluded in Dubai, United Arab Emirates, and the language of the contract is English.

We may refuse or cancel Orders in the event of errors, suspected fraud, unavailability, or payment authorisation issues.

Payments are processed via secure third-party gateways subject to the gateway's terms. We do not store full payment card details.

7.3 Shipping and delivery

We ship within the UAE and internationally subject to availability. Delivery times are estimates and may vary due to courier, customs, or other factors outside our control. For international Orders, you are responsible for any applicable customs duties, import taxes, or other charges levied at destination.

7.4 Returns and refunds

Returns and refunds are managed in accordance with UAE consumer-protection law. Products may be returned only if unused, in original packaging, and within the return period stated on the Websites at the time of purchase. Approved refunds are processed through the original payment method.

7.5 Limitation of liability for shop Orders

To the maximum extent permitted by law, our liability for shop Orders is limited as set out in §11.

If you submit content to us through any form, application, portal, or communication channel (for example, contact forms, briefing documents, career applications, or future creator-portal submissions), you grant Bukhash Brothers a non-exclusive, royalty-free, worldwide licence to use that content for the purpose for which it was submitted. You warrant that you own or are authorised to share the content, and that it does not infringe third-party rights or applicable law.

We may, at our sole discretion, remove, refuse, or moderate any user-submitted content.

When you apply for a role at Bukhash Brothers, the application is treated as an expression of interest only. Submission of an application creates no employment relationship and no guarantee of consideration or hire. We process applicant data as described in the Privacy Policy.

Bukhash Brothers and #ABtalks process personal data in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other applicable data-protection law. By accessing or using the Services, you acknowledge our processing of personal data as described in the Privacy Policy, which forms part of these Terms.

The Client warrants that any personal data it shares with us has been lawfully obtained and that its transfer to us complies with applicable data-protection law.

Subject always to §11.2, our total aggregate liability arising out of or in connection with these Terms or the Services, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed: - for paid Services: the total fees actually paid by the Client to Bukhash Brothers under the relevant engagement in the twelve (12) months preceding the event giving rise to the claim; - for shop Orders: the price paid for the affected Product.

We are not liable for indirect, incidental, consequential, special, or punitive losses, loss of profits, loss of revenue, loss of business, loss of goodwill, loss of data, or pure economic loss, however arising.

11.2 Carve-outs

Nothing in these Terms limits or excludes liability for: - death or personal injury caused by negligence; - fraud or fraudulent misrepresentation; - gross negligence or wilful misconduct; - infringement of a third party's intellectual property by Bukhash Brothers' deliverables (subject to the Client's compliance with §5.3); or - any liability that cannot be limited or excluded under UAE Law.

Either party may terminate an engagement for material breach by the other party that is not remedied within thirty (30) days of written notice specifying the breach. Bukhash Brothers may additionally terminate or suspend Services or cancel Orders where you breach these Terms, fail to pay, or provide unlawful instructions.

Termination does not release either party from obligations accrued before termination, including payment of fees and reimbursement of costs incurred. Sections expected by their nature to survive termination (including §1, §5.3, §5.5, §5.8, §10, §11, §13, §14, §15) shall continue in force.

A "Force Majeure Event" means any event or circumstance beyond a party's reasonable control, including acts of God, fire, flood, war, pandemic, epidemic, civil disturbance, strike, governmental restriction, failure of utilities or telecommunications, or acts of third-party providers.

Neither party is liable for delay or failure to perform caused by a Force Majeure Event, provided the affected party promptly notifies the other and uses reasonable efforts to mitigate. If a Force Majeure Event continues for more than sixty (60) consecutive days, either party may terminate the affected engagement without liability, subject to payment for work completed.

These Terms are governed by the laws of the United Arab Emirates and the Emirate of Dubai. The parties agree first to attempt resolution of any dispute in good faith for a period of thirty (30) days from written notice of the dispute. Failing resolution, the dispute shall be referred to the exclusive jurisdiction of the competent courts of Dubai, unless a specific service or purchase agreement provides otherwise.

Entire agreement. These Terms, the Privacy Policy, and any specific service agreement or proposal form the entire agreement between you and Bukhash Brothers in respect of their subject matter and supersede prior understandings.

Severability. If any provision is held invalid or unenforceable, it shall be modified to the minimum extent necessary to be enforceable while reflecting the original intent, and the remaining provisions shall continue in full force.

No waiver. Failure to enforce any right is not a waiver of that right.

Assignment. You may not assign or transfer your rights without our prior written consent. We may assign these Terms to an affiliate or successor entity.

Language. These Terms are made available in English. If translated, the English version prevails in case of conflict.

Notices. Notices to Bukhash Brothers must be sent to legal@bukhashbrothers.ae with a copy to the address in §16.

Bukhash Brothers LLC (including #ABtalks) Alserkal Avenue, Warehouse 14, Al Quoz Industrial Area 1, Dubai, United Arab Emirates

Legal and Bukhash Brothers matters: legal@bukhashbrothers.ae Media and shop enquiries: contact@abtalks.ae Business: business@bukhashbrothers.ae WhatsApp: +971 50 231 1133 Phone: +971 4 370 7670