Influenced & Managed

Our Portal brings brands and creators together to discover, collaborate and manage campaigns, all in one place.

• 01. How do you evaluate whether an influencer is actually right for a brand?

  We don't lead with follower count. We look at audience demographics, content quality, engagement behaviour, cultural fit, and whether the creator's positioning genuinely aligns with the brand. A bad fit at 500K is worse than a strong fit at 50K.

• 02. Do you have existing relationships with creators in the region?

  Yes. We've built relationships with a range of creators across the UAE and GCC, across industries, formats, and audience sizes. That access matters when it comes to securing the right talent at the right terms.

• 03. Do you manage the entire influencer process or just the sourcing?

  End-to-end. Strategy, sourcing, outreach, contracting, briefing, content review, campaign coordination, and performance reporting. We don't drop a list of names and leave. If you want to chat through how it works, we're happy to walk you through it.

• 04. Do you work with micro-influencers or only larger accounts?

  Both, depending on the campaign objective. Micro-influencers often perform better for niche audience targeting and authentic engagement. Larger accounts work for reach and brand awareness. We recommend based on the brief, not default assumptions.

• 05. Do I get to review and approve content before it goes live?

  Yes, always. Content goes through a review and approval stage before anything is published. You'll have visibility on what creators are putting out under your brand before it reaches their audience.

• 06. How do you measure whether an influencer campaign actually worked?

  We track against the objectives set at brief stage: reach, engagement, link traffic, content quality, conversions, or brand sentiment, depending on what the campaign was built to achieve. We report transparently on what performed and what didn't.